Day 339: Bike camera lottery idea

8 12 2010

Last year, Volkswagen held a contest called “The Fun Theory.” The idea behind the “Fun Theory” was that people’s behavior can change for the better even by doing something simple. While poking around online today, I ran across the “Speed Camera Lottery” which was the winning contest entry.  I remember seeing one of the other contest entries (the piano stairs), but somehow I haven’t heard about the speed camera until now.

The Speed Camera Lottery works like this: rather than ticketing speeders, this camera would enter law-abiding drivers into a lottery. Randomly selected winners would win a portion of the tickets paid by the speeding drivers. Kevin Richardson, who submitted the idea for the camera, worked with The Swedish National Society for Road Safety and Volkswagen to put the camera into reality in Stockholm, Sweden. Before the camera was installed, the average speed was 32 km/h. After installation, speed was reduced 22 percent to 25 km/h.

I think it’s a great idea that has a lot of potential. Here’s my idea for Louisville: try something similar with drivers who are kind to cyclists. Drivers who buzz cyclists, honk, flip them off or otherwise act like an @$$hole receive a fine in the mail. Drivers who are kind, patient and courteous to cyclists are entered into a lottery where selected winners receive a payout of the money paid into the “lottery” by the angry drivers.

Okay, so maybe it’s a silly idea, but there’s got to be some way to help drivers learn to share the road.

Life’s a journey. Enjoy the ride!

…( ) / ( )

Thanks for visiting.




One response

8 12 2010

Hey! Reinforce positive behavior! What a concept!

I like it, despite the impracticality. Fun idea!

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